Target audience/ Focus group

Target audience/Focus group The chosen target audience for my opening sequence will be for boys and girls. The age range will be around 15-18 years old. I feel this is suitable as there is some bad language used and violence, also the narrative and story is about the London riots. The London riots consisted of mass destruction, theft, and severe casualties.

 I’m using my focus group to help me understand social dramas and find out what the audience looks for in social dramas such as mine, and how they feel about the London riots. London riots: young people voice their frustration through the use of violence and destruction. The riots were a perfect chance to get society as a whole to start noticing and listening to their opinions. This is totally relevant to my piece as it is about the riots and it unravels society’s problems with using one character. Interviews were taken place shortly after the riots with a random selection of people here is what they had to say.

 Leroy, 20, Clapham, south London I watched the rioting. I don't condone people burning down houses but at the same time what can I say to them? If that's what they feel they need to do to get people's respect and get noticed, I'm not going to argue with them or blame them for what they are doing. I'm angry and frustrated. I feel the same as them. Angry with everything – society, police, and the way they treat us. They don't treat us like human beings. I've been stopped and searched and I've refused to give my details, and because I don't give my details the police officer says he's taking you for a strip search. I can't tell you why everyone decided to do this now but it has been a build-up over the past few years. Especially for people in my age group and younger.

 Nas, 28, involved in riots in Brixton, south London There are different reasons [why people rioted], some are doing it for the right reasons, some just for the sake of doing crime, people have had enough. But even the people taking advantage have a reason. It's very hard to get jobs, these people are from poor areas, have nothing, they want stuff for free. Other people, like myself, have had enough of the government. It's self-explanatory – the government doesn't care about us, there are no jobs. I don't think people are protesting in the right way. I saw people from 13 to 30 there. I saw every day, normal people in the shops, helping them. Everyone has had enough of paying taxes so the rich get richer. A lot of trials and tribulations led to this, people think everyone has no reason. It can't get worse for us, people in the ghetto. No one cares about us so what are we supposed to do? There has always been a big gap between youth and the police. We're trying to get their attention. People are crying out for help. I thought I’d find two separate interviews. One person understanding what motivated people to do this but choosing to not be a part of it and a person that was severely frustrated and had to be a part of the riots to express his anger and struggle. This interview Gives a good understanding of what’s going on in these people’s heads.